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AI isn’t assisting discovery. It’s rewriting it.
Explore how AI is reshaping shopper behavior — and what brands must do to stay visible.
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Learn how Bearpaw’s projected sales tripled on Target Plus with Feedonomics’ marketplace integration and support.
Target Plus (also known as Target+) is Target’s exclusive third-party marketplace, designed to complement its existing in-store assortment with high-quality products from trusted brands online.
Target Plus operates on an invite-only basis, carefully curating sellers to maintain the retailer’s strong brand reputation and customer experience.
Third-party products are displayed directly on Target.com and the Target app. Sellers on the platform gain access to millions of loyal Target shoppers, benefit from Target's recognizable branding, and enjoy increased visibility in a more controlled and less saturated environment.
From product listings to shipping and returns, Target expects its marketplace partners to deliver the same level of excellence that customers associate with the Target name.
Here’s everything you need to know about selling on Target Plus so you can successfully add this marketplace to your omnichannel mix.
Selling on Target Plus offers a unique opportunity for brands to reach a high-intent, loyal customer base in a premium online environment. Unlike traditional marketplaces, Target Plus is intentionally selective, giving approved sellers a competitive edge and access to benefits not typically found on open platforms:
Target.com attracts millions of monthly visitors, many of whom are repeat shoppers. Selling on Target Plus gives brands exposure to these high-converting consumers, many of whom prefer shopping from trusted retailers over less-regulated marketplaces.
Because Target curates its marketplace, sellers are positioned alongside nationally recognized and emerging premium brands. This environment helps elevate brand perception and builds trust with new audiences.
While platforms like Amazon have millions of sellers competing for attention, Target Plus limits the number of third-party partners. That means fewer listings per category—and a better chance for your products to stand out.
Selling on Target Plus also gives sellers SKU-level exclusivity. This means no direct competition at the SKU level, allowing your products to stand out in a more controlled, less saturated environment.
Target’s brand recognition and customer trust carry over to its marketplace. Products sold through Target Plus benefit from Target’s reputation for quality, making it easier for shoppers to convert.
Sellers that perform well may unlock access to Target’s in-house marketing, featured placements, and even potential in-store opportunities. As Target expands its omnichannel strategy, early marketplace partners could be well-positioned for deeper collaboration.
Target Plus isn’t an open marketplace—it's curated. That means not everyone can list products, and only select brands are invited to join. Target carefully evaluates each potential seller to ensure they align with the retailer’s standards for quality, reliability, and customer satisfaction.
Established ecommerce brands with a proven track record of online success.
Top-performing sellers on other marketplaces like Amazon or Walmart Marketplace.
Direct-to-consumer (DTC) brands that offer unique or high-demand products in categories like home, apparel, beauty, baby, or electronics.
National and premium brands looking to expand their distribution with a trusted retail partner.
Strong product catalog with high-quality imagery, accurate descriptions, and rich product data.
Excellent fulfillment operations with fast shipping, order tracking, and low order defect rates.
Reliable customer service that mirrors Target’s commitment to shopper satisfaction.
Brand alignment with Target’s values, aesthetic, and merchandising strategy.
Strict privacy and security standards. Sellers must provide a privacy policy, adhere to guidelines on personal data use, and not use guest information for marketing or communications purposes.
Sellers can express interest and position themselves for consideration by showcasing the right mix of product quality, brand reputation, and operational excellence via Target’s application process.
Brands that want to be considered can fill out Target’s seller application form to get on the radar of Target’s marketplace team. This form collects basic information about your business, catalog, and why you’re a good fit for the platform.
Target looks for partners who can deliver a premium shopping experience. Before you apply—or if you’re hoping to get discovered organically—make sure your business checks these boxes:
High-quality product content (descriptions, images, attributes).
Fast, reliable fulfillment with competitive shipping speeds.
Strong customer service history and seller ratings on other platforms.
Proven marketplace performance (like on Walmart or Amazon).
Using a platform like Feedonomics can improve your chances by demonstrating that your feeds, fulfillment, and inventory are marketplace-ready. Feedonomics makes it easier for Target’s systems to onboard and manage your product catalog and can aid you in the application process.
If you’re a good fit, a Target team member may reach out to initiate the contracting and onboarding process.
Brands must meet strict requirements that align with Target’s commitment to quality, reliability, and a seamless customer experience. Here’s what you need to know:
Business Registration: To apply for Target Plus, your business must be registered in the U.S., with a valid EIN (Employer Identification Number). Social Security numbers are not accepted for business registration.
DUNS Number: Sellers must have a Data Universal Numbering System (DUNS) number to identify their business globally, which is part of the vetting process.
W9 Form: The seller needs to provide a W9 with the EIN.
Target places a strong emphasis on clean, consistent, and detailed product data to ensure a seamless and premium shopping experience. To meet Target Plus marketplace standards, your listings should include the following:
Accurate, keyword-optimized product titles and descriptions: Titles must be concise, descriptive, and include essential product details. Avoid keyword stuffing and adhere to Target’s product title format, which typically includes the brand name, size, grouping, item description, item type, style/model, product name, size/color, and count.
High-resolution images: Images must be clear and high-quality, at least 1000x1000 pixels, and ideally 5000x5000 pixels. The primary image should be on a white background, square, and fill the frame equally.
Key attributes: Include essential attributes such as dimensions, materials, colors, variants, and any other product-specific details.
Well-structured product feeds: Organize your product data in a way that enhances discoverability on Target.com. Ensure your feeds are consistent, accurate, and compliant with Target’s data standards. Work with feed management platforms like Feedonomics for better integration and synchronization.
Clear, descriptive, keyword-rich titles: These should reflect what the product is, its features, and key selling points.
Concise yet informative bullet points and product descriptions: Provide the essential details about your product, focusing on what makes it stand out. Use structured bullet points to highlight key features.
Multiple high-quality images: Include at least three images per product, showing the product from different angles and in use where appropriate.
Accurate attributes and variants: Include detailed attributes like size, color, and material for easier filtering and better product searchability.
Follow all category-specific guidelines: Ensure your product listings meet the specific requirements for each product category, such as size charts for apparel or videos for certain electronics.
Sellers must submit a CSV file with the following columns for each SKU:
Partner SKU: Unique identifier for the product in the seller’s system.
Barcode (EAN): GS1-certified UPC or EAN (must be physically on the product).
Brand: Official brand name.
Product Title: Clear and concise title of the product.
Product Description: Detailed and accurate product description.
Partner Item Category: Broad category (e.g., Health, Electronics, Apparel).
Primary Image URL: Direct link to the main product image.
Ship Speed: Fulfillment speed (Ground, 2-day, or 1-day).
Retail Price: Selling price on Target.com.
Partner Item Subcategory: More specific subcategory within the main category.
Sellers are responsible for their own fulfillment and must meet Target’s expectations for:
Ship all orders from within the U.S. using approved carriers only (UPS, USPS, FedEx); no competitor fulfillment services allowed.
Meet 24-hour order processing and ensure delivery within 5 business days.
Provide small parcel, direct-to-consumer shipping, with clear indication of shipping speed (Ground, 2-day, or 1-day) per SKU.
Target-like return experience: Sellers must offer a return window (typically 90 days) and accept returns that meet Target’s policy requirements.
Can accept palletized in-store returns delivered by semi trucks at a U.S. business address or will update item policy to destroy in-store returns.
Can accept individual, mail-in returns directly from the guest at a U.S. location.
Sellers must also meet specific service-level agreements (SLAs) that Target tracks through performance metrics.
Sellers can work with one of Target’s approved integration partners to manage product feeds, inventory, and orders. This ensures:
Clean data formatting and compliance.
Fewer errors or mismatches across systems.
Sellers can use Target’s advertising and promotional tools to enhance their marketing strategy and increase sales. Because the platform is curated, your products start with less competition, but strategic promotion can take your performance even further.
Target’s popular loyalty program, Target Circle, allows select sellers to participate in promotional campaigns and discounts. These limited-time deals can be featured across:
Category landing pages.
Weekly ads.
Email campaigns.
Target Circle-exclusive savings sections.
Target occasionally features marketplace products in customer emails and recommendation modules based on relevance and shopper behavior. Optimizing your listings for keywords, attributes, and conversion is key to gaining algorithmic visibility.
Some Target Plus sellers get the chance to collaborate with Target’s in-house merchandising or marketing teams for joint campaigns—especially if your product category aligns with trending seasonal themes (e.g., back to school, holiday, home refresh).
Improve ecommerce performance and free up internal resources with our marketplace feed management software and full-service team:
Optimize product listings with clean, accurate, and platform-compliant data.
Keep product data in sync across all channels with real-time updates for pricing, availability, and content.
Automate fulfillment data flow by connecting your OMS to multiple marketplaces for seamless order, tracking, and inventory sync.
Prevent listing errors and protect your seller account with proactive validation and ongoing feed monitoring.
Use Feedonomics to streamline the listing process and sell on Target Plus with confidence.
Target Plus is an online marketplace that features a curated selection of brands and products. Unlike open ecommerce marketplaces like Amazon or eBay, Target Plus is an invite-only marketplace and focuses on maintaining a premium customer experience with vetted third-party sellers.
With a feed management platform like Feedonomics, you can seamlessly connect your ecommerce storefront—such as BigCommerce, Shopify, or Magento—to Target Plus. Feedonomics helps import your product assortment, format and optimize your listings to meet Target’s requirements, and automate the syncing of product data, inventory, and order information between your systems and the marketplace. This ensures smoother onboarding, fewer listing errors, and more efficient multichannel operations.
Interested sellers can express interest through Target’s seller application form, where they submit key business information, including product categories, sales channels, and operational capabilities.
While selling on Target Plus does not guarantee in-store placement, high-performing sellers may be considered for future initiatives that expand product visibility across Target’s retail chains and Target stores.
The product offerings that perform best typically align with Target’s core categories—home, apparel, baby, beauty, and electronics. Unique or high-quality items that resonate with Target’s customer base tend to have strong sales potential.
Yes, each product must have a unique UPC and SKU to ensure clean catalog management and smooth integration. Accurate identifiers are critical for tracking, searchability, and purchase order alignment.
Target Plus does not support dropshipping. All sellers must maintain their own inventory and fulfill orders directly to meet Target’s strict supply chain and customer experience standards.
Muhammed Al-Refai
