Serramonte Subaru
Getting up and running on Facebook Automotive Inventory Ads.
In less than 24 hours, Feedonomics was able to get Serramonte Subaru live on Facebook Automotive Inventory Ads. Within 4 months the campaign generated over $1 million in sales.
Location
San Francisco, California
Company Type
Automotive dealer
Customer Challenges
Feeds in the auto industry are often very messy and in a very different format than what Facebook requires for Automotive Inventory Ads.
Another challenge is the frequency of updates from the Serramonte Subaru to Facebook. It’s crucial to have a dynamic solution that updates the client’s new and used car listings and inventory. It can be very frustrating when users click on an ad and get taken to a landing page with an out-of-stock car. This isn’t just a poor user experience, it’s also wasted ad spend, and this problem only gets worse with used cars because there is only one of each car in stock.